Fuck Facebook (updated)
February 6th, 2012 by Alan
[This post has been revised in response to Facebook’s upcoming IPO. See “Facebook set for record cash-in,” Keene NH Sentinel, Feb. 2, 2012].
“Facebook is incredibly greedy with our personal information. It wants to own us and our online identity. . . There is nothing altruistic about it. This is a pure financial play. Tech workers and investors are goning to become obscenely rich.”
Andrew Keen, author of “Digital Vertigo” (forthcoming) and founding member of the Facebook Resistance.
In a cartoon in USA Today, a man and woman are about to go into a theater to see “The Social Network.” He says to the box office lady, “How will we know if we’re watching this, or if THIS is watching us?”
Indeed. Facebook is really weird. Beyond weird. And its weirdness and meteoric rise were driven by the collapse/destruction (pick your word) of privacy in the Information Age…by the disappearance, in fact, of the value of privacy…because now everybody can be famous.
Everybody’s a star
I once read that in the 1930s and 1940s, people who found themselves in front of newsreel cameras appeared stilted and self-conscious. No more. We’re all performers. And in an age of technology-enabled narcissism, it is quite possible for such a self-exhibitionistic entity as Facebook to attract close to a billion users in 6-7 years (adoption began in ‘05 and really took off after ‘07), have a movie made about it, and even to be the cause of at least several deaths, inasmuch as it enabled nonstop bullying and other sadism formerly limited by physical distance.
I didn’t much bother with it, figuring my life wasn’t that interesting, and if someone wasn’t in my life, there was a good reason. Superficial hi-bye friendships aren’t my thing. But millions of techno-sheep and cyber-exhibitionists disagreed with me. I’ve always been a questioner. If 500 million people (or commercial entities) just have to have something – that in itself is a good reason to question it.
Wealth from electrons
For a while I was getting contacts from high school friends, who then made it onto my network. I still didn’t pay much attention to it. I still had email if I wanted to tell somebody something.
The old-time contacts faded away, I was consumed by the minutiae of relocation, and Facebook, please forgive me for not visiting you as often as I was supposed to. There actually was a “You haven’t been back to Facebook…” message!
It’s 2012, and people have stopped trying to befriend me. I don’t get such wistful messages from The Beast anymore, but I do receive “notifications,” usually that someone friended someone else or that someone liked something. Ah, the trivia of life, preserved eternally.
I’ve followed Facebook on the news. Could hardly avoid it. Once again the Net creates billions in wealth from literally nothing but electrons. Well, it’s mostly electronic wealth. How many people really understood Facebook’s business model?
Now the answer is becoming clear: Facebook’s potential wealth is defined by the infinitude of freely-given information that people provide about themselves. This is sold to marketers of all kinds, as well as people who think they have a right to know about your digital life — potential employers, insurers, and mates, to name a few — regardless of whether it reflects your actual life.
That’s why Facebook is going to make a spectacular IPO. Its value is confirmed. It is using you.
Being evil
Unlike Google, Facebook took no pledge not to “be evil.” Who knows what they reveal about their membership, and to whom? Their customer service is a joke. There’s a phone number that no one answers. The Contact Customer Service site is a mess of dead ends and angry posts from DISsatisfied customers. Some had encountered serious identity-theft problems through Facebook. On the site, I described my recognition problem (see below) and was referred to a network of specialists (not Facebook employees).
Never a dull moment
It’s seems as if there’s always some privacy issue with Facebook. Well, what do you expect when you urge the world’s narcissists to gush about themselves? As for the countless commercial sites…does anybody really “follow us on Facebook”? Who has the time? Even the local VFW Post (e.g., in Merrimack, NH!) wants you to be its friend on Facebook.
Does anybody really care? No, they’re too busy recording their purchases for others to like or not like. I am not making that up; there are such websites. How the sheep rush to reveal every tedious detail about themselves.
With Facebook we come close to what Jaron Lanier describes (in You are Not a Gadget, highly recommended) as the “hive mind.” The highly aggregated billions of bits begin to have a slug-like intelligence of their own, collecting and distributing all manner of personal data according to their secret algorithms. (BTW, Ray Kurzweil and the “strong AI” folks are wrong: a computer can never have subjective awareness, can never, like HAL in 2001, say “I’m afraid I can’t do that, Dave,” because it cannot process the concept “I”.)
Beyond security to creepiness
This pseudo-intelligence phenomenon made its unsettling appearance after I tried to log on from an unfamiliar computer. I am familiar with security measures – copying squiggly letters, remembering my secret question and codeword — but Facebook goes even beyond my bank’s security levels (and becomes more than a little creepy) when it forces me to identify pictures of my friends to prove that I am me.
How did they do that? By what ingenious mechanism are people selected from my network and a multiple-choice list of six names and photos populated?
Well, these fucking programming geniuses left out one little loophole. The first time, I nailed everybody (it was still creepy). But after that, when, before settling down, I tried to log on from unfamiliar computers, the pictures became more obscure. Sometimes it was someone I’d never seen, because I knew him or her only through the Internet. Sometimes it was someone I hadn’t seen since high school. I flunked twice before I called the technician. We finally got it resolved.
Living without it
I actually logged on to do what Facebook is for – find like-minded people in my new area (in this case, libertarians in New Hampshire). But because of the entity’s irrational obstacles and nonexistent customer service, I can’t do that.
Fine. I lived a richly rewarding life before Facebook, and I’m sure I can do so without it. I’ve heard that some people, including celebrities, have sworn off. Good for them. In a culture drenched with narcissism and self-presentation, it takes courage to defy the all-powerful hive mind. I’m proud to be one of the few who can say, “fuck Facebook.”
PS. I tried once more and lucked out - I got people I (barely) recognized and was able to log on. At the same time, I resent jumping through hoops for a machine (like keeping your Tweets to 140 characters) and having to pass flawed security measures. Sometimes I wonder who’s really in charge (e.g., when “the system’s down”).
PPS. In midsummer 2011, Facebook reminded me, in its cyber-solicitous fashion, that – sob! – once again it’s been quite a while since I’ve been back to let its tentacles interact with my neurons. Indeed, there were perhaps 16 messages awaiting me. One was from a friend on a delicate topic (of his) I don’t want public. Another was a vicious exchange between my wife and another woman, partially played out on my wall, or site, or whatever it is.
Principal Skinner was right: there IS a permanent record, and it is called cyberspace. You must not put anything up there that you don’t want everybody to view, forever. Sounds simple, but if it were, we wouldn’t have sexting, live sex cams, and various other ways to tempt the male (and often female) libido. The mixture of the newly-possible and the strongly forbidden is intoxicating, so we flirt, and snap and sext. I’ve heard that porn drove the development of the Web and the Net, just as it drove every media previous advance — VCRs, DVDs, and others.
I still don’t know what Facebook does that email doesn’t, except make trillions for Zuckerberg and cronies. Facebook may help rally people for causes, but, by the same token, if anything’s to be kept secret, it better not be on Facebook. Aside from that, the main motivations seem to be:
(1) resume envy: people don’t feel as if they’ve accomplished anything much in their lives, but a rich posting to Facebook of the top three dozen ‘80s bands I like (the logos appear magically!) will definitely cure that. So will my virtual garden. In connection with that…
(2) existential doubts and terror: “I post, therefore I am.”
(3) reality TV: now everyone can be the star of his/her own channel, 24/7. Just think of it: a channel devoted to the thing I love most in the world – myself — and 24/7. Irresistible.
I’m still resisting.